Publication Plan (Main)

Title: UNSiGNED (Bauhaus 93)

Positioning Statement: Discover New Music

Frequency: Weekly

Price: £2.20

Distribution: Newsagents, Supermarket, Music Venues

Rationale: My magazine will be fully centred on unsigned bands. It will regularly feature mainstream bands (i.e. Muse/Foo Fighters) being interviewed about how they made it big. The magazine will also have gig reviews and guides for the week.

Style: The magazine will address the audience in an informal style. It will use humour in parts but also voice its opinions on the music. It will not be afraid to print foul language used by bands who are interviewed.

Regular Content:
· Contents Page
· Gig Guide
· Gig Reviews
· MySpace Song Reviews
· Posters of New Bands
· Editors Pick – the editors favourite new band this week
· Top 5 unsigned bands of the week
· Fans new bands
· Mainstream bands favourite new bands (Kasabian)
· Competition: Win Tickets to Orange Unsigned Act
· Music news
· Fan gig reviews

Feature Content:
· Interview with Muse about how they made it big (and how Tom Morrello influenced Matt)
· Interview with Alex McDonald and what his plans are
· Top 50 unsigned bands of 2009
· Bands to look out for in 2010
· Top venues to see unsigned bands in your area
· Biggest new genre of 2009
· Best unsigned guitarist of 2009
· Festival Reviews: The best bands off the Unsigned stages
· EMI: What we look for in new bands
· Chase & Status’ best underground D’n’B acts
· Madonna on what she wants in new pop singers
· How MySpace has changed the face of music
· Zane Lowe and how he discovers new music


House Style:
Coverlines: IMPACT + ARIAL BLACK
Headlines: TW Cen MT (Bold)
Standfirst: TW Cen MT (Bold) 14pt
Captions: TW Cen MT (Bold) 8pt
Features first paragraph: Drop capital in TW Cen MT (Bold), 5 lines deep, first word in bold.
News first paragraph: First word in bold.
Body text: Arial 11pt
Colour scheme: Light Blue, Red, White/Black